Times changes looking from things manufacturing
Some new indications have appeared such as from analog to digital, from ubiquitous to IoT, from manufacturing business to creative business, cloud, AI, automated driving, connected, the Fourth Industrial Revolution (4IR), marketing 4.0. Now the time is shifting to big turning point through some transition stages.
“Era that things are valuable” to “Era that user experiences are valuable”
“Things manufacturing” to “Things manufacturing to produce matters”, those shifts have been realized.Mass production, mass consumption and product-out, that was realized in the era when things could be sold as far as they were there.
In other words, the era of "Things manufacturing" has passed away, and now the era of “Matters production” that does marketing in the viewpoints of users and living people for “What users and living people want to do with the merchandise?, and what can users and living people makes sense to use it?” to create the new business.
Manufacturing “thing” which is used for “matters” is “Things manufacturing to produce matters”.Now the times are being era of “Things manufacturing” thought from “Matters”.
In other words, the era of "Things manufacturing to produce matters” has been coming.